“Business ventures that go beyond emissions reductions to actually remove existing carbon and other pollutants from the environment could be good for both the planet and profits.”

“Imagine an economy based on this principle of regeneration, an economy that uses our highly productive capabilities to not just reduce but actually undo environmental harm, all while continuing to provide the products and services on which we’ve come to depend.”

Excerpt above is from Strategy+Business Energy & Sustainability 11 June 2020 article by RP Siegel.